Mention the word “lingerie” to most women and their eyes get a faraway look as they try to remember the last time they paid attention to their underwear. Lingerie may epitomize femininity and sensuality, but for most busy moms, what they are wearing under their clothes is the last thing on their mind.

With Valentine’s Day just around the corner, it’s a good time to take another look at your neglected self and review the contents of your lingerie drawer. It may be that you need to improve the comfort and fit of your underwear. Or you may want to ratchet up your lingerie selection with a few items that make you feel more like your pre-mommy self.  If your partner has noticed that your underwear needs updating, then maybe a few well-planted hints about a Valentine’s Day gift would help heat up your love life.

The Kid Scoop.com is helping busy moms change their underwear – literally. Tell them why you and a friend need a little lift in the bra department and you can win a $200 gift certificate from Change Lingerie, an international lingerie retailer with locations in the Montreal, Toronto and Vancouver areas.

A visit to Change Lingerie will change your outlook on underwear. Change respects a woman’s natural beauty and knows that underwear choice is as individual as a woman herself. Their trained staff will ensure that you are fitted in a style right for you, one that accentuates your best attributes.  Over time, with childbirth, weight gain and loss, nursing and ageing, a woman’s shape changes. That means that underwear sizes change too. The professionals at Change Lingerie will provide free measuring to ensure that a bra not only feels comfortable, but it supports the demands of your lifestyle.

The experts will also provide a little guidance when your mate decides to delight you (and him) with a delicate undergarment for Valentine’s Day. Make sure he knows what designs or styles you prefer. Change’s “special occasion” lingerie with lace, silk and other delicate fabrics are bound to bring out your sexy side.

Change offers eight different models of bras in sizes up to cup J with a variety of fabrics, designs and price points, ranging from basics to luxurious choices. Change stores also carry shapewear, sleepwear, swimwear, homewear, hosiery and more.

The toughest choice will be what color and how many of each you want. Many women confess that putting on good fitting lingerie makes them feel good about their ‘under self’, which is then reflected in their ‘outer self.’ Bring a little Change into your life.